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CILANTRO TACO GRILL

How we generated over half a
MILLION VIEWS in less than
30 days with $0 AD SPEND.

CTG Anchor

Unleashing the POWER of
Viral Organic Content

The Problem:

Cilantro Taco Grill was out of touch. They lacked engaging, relevant and

made-for-social content.

​

The Solution:

We crafted an innovative organic content strategy centered around three key elements:

 

  • FOOD AS THE FOCUS – We featured their incredible food in a manner optimized for social media success today.

  • PEOPLE FOLLOW PEOPLE – We appointed a brand spokesperson and deepened the connection they have with their followers through educational food content.

  • CRASHING CULTURE – We put their brand at the center of conversation by creating content around current trending topics.

The Results:

We generated over half a million views online in 30 days with zero ad spend. A surge of Chicagoans headed to check out Cilantro Taco Grill for the first time. At the same time, we deepened the restaurant's connection with their current fanbase.

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