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BUILDING A POWERFUL
CUSTOMER DATABASE
The Problem:
Tortorice's Pizzeria was spending money on direct mail campaigns but was not collecting any customer data (i.e. visit frequency, phone numbers, email addresses, etc.)
The Solution:
We built a custom program to drive in-store traffic and build Tortorice's Pizzeria a valuable customer database. This program has four important steps.
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CRAFTING A GREAT OFFER – We digitally advertised an aggressive food offer (ex: BOGO Pizza)
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COLLECT DATA – In return for the offer, consumers gave us their data (name, gender, visit frequency, phone number, email address, birthdate).
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DRIVE TRAFFIC – Consumers flew into the restaurant to redeem their offer. Our initial offer was working so well Tortorice's Pizzeria requested we change it to keep up with demand.
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NURTURE DATABASE – We nurtured their database with creative eMail and SMS Campaigns.
The Results:
Customers quickly joined the "VIP Program" upon launch. Consumers continued to join at a relentless pace until Tortorice's Pizzeria requested we change the offer so they could comfortably handle demand at peak hours. CRAZY.
Read the full campaign stats below.
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3000+ Customers entered Database
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25% NEW CUSTOMERS | 40% "LOST" CUSTOMERS
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Collected: Email Addresses | Phone Numbers | Birthdates | Gender | Visit Frequency
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$34,000 in Trackable Sales
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$138,000 in Annual Impact
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< $6K in Ad Spend
